DMARC is a powerful tool that offers an added layer for authentication. DMARC – Domain-based Message Authentication, Reporting & Conformance: SPF and DKIM must exist for DMARC to work.Verification is achieved using a signer’s public key as published in DNS. DKIM – Domainkeys Identified Mail: This assigns a digital signature to a domain to allow it to associate its name with an email message.SPF – Sender Policy Framework: You achieve authentication by having IP addresses published in your DNS.The three most important email authentication protocols are: Without email authentication, you will never get great email delivery, plus it is good to protect yourself against spoofing. Authenticating your emails is important to secure a positive reputation and earn an ISP’s trust in your brand, with more chance an ISP will actually deliver your email. 7 Tips to Increase Your Hotmail Email DeliverabilityĮmail authentication is a technological verification of the origin of an email message and is one of the many ways the industry is resolving the challenge of spam. If so, Hotmail will then continue to send your emails to the junk folder.īut there’s a whole host of factors that Hotmail also looks at to decide how reputable your email is.įollow the steps below to ensure all your email marketing efforts are not wasted through bad delivery. Next to that the actual receiver may classify your email as junk or delete it without opening. Based on the sender reputation, it then decides if the email goes to the inbox. Microsoft uses a spam and anti-phishing filter, which tests each of the emails going through the Hotmail system.

Once you’ve clicked the “Send Email Campaign” button, your email goes through a rigorous process to make it to the Hotmail inbox… and it might not get that far! Take these steps to increase your chance of better inbox placement everytime you send out your campaigns to Hotmail, and other Microsoft related email services such as, Live and MSN. In this blog post we’ll outline the types of mechanisms Microsoft uses to place your mail into the inbox or spam folder. Have you noticed your Hotmail open rates decreasing recently? Microsoft is making it difficult for marketers to reach the inbox and will continue to get even more strict in their fight against spam.

Windows live hotmail inbox